Creator Upfronts Urban One
Details
Date
Tue, Oct 7
Time
4:30PM – 4:55PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Pitch Participants
EVP, Head of Branded Entertainment & Integrated Marketing, Urban One
VP of Television and Digital Research, Urban One
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Bethann Hardison
Fashion Industry Icon
About Urban One, Inc.
Urban One, Inc. (urban1.com) is the largest diversified media company primarily targeting Black Americans and urban consumers in the U.S., reaching 93 million unique consumers monthly. Its assets include TV One and CLEO TV, serving more than 40 million households; 72 broadcast stations in 13 top African American markets; and REACH Media, home to nationally syndicated shows such as The Rickey Smiley Morning Show and The DL Hughley Show. Urban One’s digital division, iONE Digital, engages over 40 million monthly readers across leading brands like Bossip, HipHopWired, MadameNoire, and NewsOne.
Influence to Impact: Black Culture’s Role on Brand GrowthThe Cultural ROI report measures African American impact via influence across various segments of the U.S. population with respect to categories such as music, entertainment, fitness/sports, fashion/beauty, automotive, food, travel, politics, social impact, and culture. This thought-provoking pitch explores the influence of Black culture through the lens of Cultural ROI, discussing what cultural currency means through three key categories: Influence, Impact, and Financial Value.