The End of the Open Web? Rethinking Advertising in a Conversational World

As AI and conversational platforms reshape how people search, shop, and engage, the open web as we know it may be coming to an end. This panel brings together leaders in advertising, publishing, and technology to explore what this seismic shift means for the industry. From the future of programmatic models to the role of diverse data in driving authentic engagement, panelists will debate how advertising can adapt—and what true success will look like—in a conversational world.