Boys, Men, Positive Masculinity, And Why It Matters To Marketers

We’re hearing a lot right now about a crisis of masculinity, the ‘male loneliness epidemic’, and the issues impeding boys’ growth and progress. Cindy Gallop, founder and CEO of MakeLoveNotPorn, shares with the Blackweek audience why this matters in marketing, especially for marketers whose target is women; the opportunity for brands to help solve this as good business; and the new cultural channels for doing so (including streaming – get the inside track on Cindy’s experience teaching as a professor at Kai Cenat’s Streamer University).