Sponsored by

Building a Culture-First Brand


Details

Date

Wed, Oct 16

Time

10:35AM – 11:10AM

Stage

Breakthrough stage

Address

Spring Studios
50 Varick St,
New York, NY 10013

Speakers & Moderators

CMO, Shipt

Speaker
Dabo Ché

CCO, CHÉ Creative

Moderator
Aaron Walton

CEO, Walton Isaacson

Moderator

America is diversifying at a rapid pace, and as a result, it’s becoming increasingly harder for brands to communicate authentically to everyone. How can culture, and brand’s command of culture, help build equity with all consumers in a way that is authentic and impactful? In this fireside chat, Alia Kemet, CMO of Shipt, and Dabo Ché, CEO/CCO of CHÉ Creative, will discuss the principles of what it takes to build a culture-first brand, why it’s important, how to activate a brand in culture, and most importantly, how to measure its impact!

This Blackweek discussion is proudly sponsored by Shipt. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.