Building a Culture First Brand
Details
Date
Wed, Oct 16
Time
10:35AM – 11:10AM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Aaron Walton
CEO, Walton Isaacson
America is diversifying rapidly, making it increasingly challenging for brands to communicate authentically to all audiences. How can culture, and a brand’s understanding of it, help build meaningful equity with consumers in a way that is both authentic and impactful? In this keynote, Alia Kemet, CMO of Shipt, will explore the key principles of building a culture-first brand, why it matters, how to activate a brand through culture, and—most importantly—how to measure its impact.
This Blackweek discussion is proudly sponsored by Shipt. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Wed, Oct 16
Time
10:35AM – 11:10AM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013