Sponsored by

Building a Culture First Brand


Details

Date

Wed, Oct 16

Time

10:35AM – 11:10AM

Stage

Breakthrough stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

CMO, SHIPT

Speaker
Aaron Walton

CEO, Walton Isaacson

Moderator

America is diversifying rapidly, making it increasingly challenging for brands to communicate authentically to all audiences. How can culture, and a brand’s understanding of it, help build meaningful equity with consumers in a way that is both authentic and impactful? In this keynote, Alia Kemet, CMO of Shipt, will explore the key principles of building a culture-first brand, why it matters, how to activate a brand through culture, and—most importantly—how to measure its impact.

This Blackweek discussion is proudly sponsored by Shipt. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.