In today’s hyperconnected world, reputation is no longer a matter relegated to the boardroom. It’s the ultimate brand capital, shaped in real-time by a variety of factors including cultural movements, social media narratives and community voices, among many others. The stakes have never been higher for brands, founders and leaders, as a single moment can amplify influence or dismantle reputation.

Join Burson’s Jeff Marshall, Tina Mulqueen and Crissy Spivey, alongside DJ, Host Personality and Beauty Creator Brittany Sky, as they examine the influence of culture and what it takes to remain relevant and respected in an era where authenticity and reputation are powerful currencies.

From navigating cultural tensions with creative bravery to leveraging modern communications tools and AI, our experts will share strategies for building a reputation that empowers bold growth and fosters enduring relationships. Learn how to ensure your words and actions reflect your values, resonate deeply with diverse communities and, ultimately, shape a future where your brand’s reputation is its most valuable asset.

A look at the burgeoning trend of health brands stepping into the sports arena, one of the most powerful stages to break stigma and inspire change. From bold Super Bowl ads, to athletes as influencers, to grassroots partnerships with local athletic organizations, we’ll explore how the industry is harnessing the passion of sports to advance public health and spark conversations during cultural tentpole moments. With the Super Bowl and the 2026 World Cup on the horizon, we’ll look ahead at what’s next: how health brands are pushing boundaries to leave it all on the field.

Coming soon.

As brands lean more heavily on AI, automation, and data-driven targeting, the stakes for cultural intelligence have never been higher. Standard datasets and biased algorithms often miss the nuances that shape how diverse communities live, consume, and connect. This panel will explore the growing need for culturally optimized insights that reflect real people—not stereotypes—and ensure that marketing, media, and technology speak to all audiences authentically. Panelists will discuss how to root out bias in large language models, build inclusive datasets, and design systems that capture the idiosyncrasies that define culture. Because if the data isn’t inclusive, neither is the future.