Breaking the Seal on Culture: How Coca-Cola Earned It's Place in the Conversation
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Details
Date
Tue, Oct 7
Time
1:00PM – 1:45PM
Stage
Breakthrough stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Global Vice President of Creative Strategy & Content, Coca-Cola
Global Chief Creative Officer, WPP
Few brands have tapped into culture as consistently and authentically as Coca-Cola. From Sprite becoming the first brand to partner with hip hop artists, to unforgettable campaigns like last year’s horn-playing girl in India, to global partnerships with Marvel and Disney, Coca-Cola has always been ahead of the curve. They don’t just borrow culture—they help shape it, time and again. This fireside chat explores how Coca-Cola has earned the right to “break the seal on culture” and what it takes to authentically engage communities, forge iconic partnerships, and stay relevant across generations and geographies.
AI's Impact on Hardware
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Date
Tue, Oct 7
Time
12:15PM – 1:00PM
Stage
Premier stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Coming soon.
You Ain't Ready for AI, You Just Think You Are
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Date
Tue, Oct 7
Time
12:00PM – 12:45PM
Stage
Premier stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
AI may dominate boardroom conversations, but most Fortune 500 brands are far from prepared. Former Meta executive and Alpha co-founder Alvin Bowles exposes the gaps—fractured data, missing talent, and ethical blind spots—that stand between hype and real impact. With sharp insights, he challenges leaders to move beyond buzzwords and build the vision and infrastructure needed to truly compete in the age of intelligent technology.
The Rise of Black Wanderlust — Is Travel the New Social Currency?
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Date
Tue, Oct 7
Time
10:00AM -10:45AM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Head of Commercial Marketing, Delta Air Lines
Global Brand Strategist, Cultural Innovator, Founder, AI to the World
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Travel has become a new form of social currency—shaping identity, community, and economic power. In this conversation, Head of Commercial Marketing at Delta Air Lines, Shannon Womack and Travel Influencer Tanyka Renee explore how Black travelers are fueling the experience economy, driving over $145 billion in annual U.S. travel spend and taking more than 184 million trips a year. From cultural representation to premium experiences, they’ll discuss how diverse consumers are redefining the future of travel and how the industry can authentically meet their needs.
All Prompts Matter
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Date
Tue, Oct 8
Time
10:15AM -11:00AM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Coming soon.
Muted on Arrival
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Date
Tue, Oct 8
Time
10:00AM- 10:45AM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
This session confronts one of the most insidious and under-discussed dynamics affecting Black visibility in the digital age: algorithmic suppression. It’s not just about engagement drop-offs or “shadowbans.” It’s about what happens when Black professionals, creators, and thought leaders are rendered invisible by systems that reward neutrality, whiteness, and sanitized messaging over truth, urgency, and cultural clarity. This isn’t a tech issue. It’s a power issue. And the cost is measurable: lost income, missed partnerships, erased contributions, and muted cultural impact.
What if Lions Were Black?
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Date
Tue, Oct 8
Time
12:00PM – 12:45PM
Stage
Premier stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Creative excellence has the power to shape culture—but who gets recognized, and who gets left out? In this candid conversation, Cannes Lions CEO Simon Cook and Havas’ André Gray unpack the urgent need for greater representation of diverse creatives in the awards circuit. Together, they’ll explore how the industry can reimagine recognition, expand access, and ensure that the brilliance of Black and underrepresented talent is celebrated on the world’s biggest creative stage.
Empire Strikes Back — How Will Media Agencies Survive in the Age of AI?
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Details
Date
Tue, Oct 8
Time
11:15AM – 12:00PM
Stage
Premier stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Coming soon.
Resurrecting Empathy
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Date
Tue, Oct 7
Time
1:00PM – 1:45PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Author, “Responsible Marketing” & CMO Advisor/Inclusive Marketing Strategist at Be/Co
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Coming soon.
Moving Beyond CPMs: Building Media Brands in the Age of AI
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Details
Date
Tue, Oct 8
Time
10:00AM – 10:45AM
Stage
Premier stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Chief Development & Strategy Officer, VOX Media
CEO, North America, Footballco
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
Executive Vice President, Complex NTWRK
As artificial intelligence reshapes the media landscape, traditional publishers face both disruption and opportunity. In this panel, industry leaders discuss how AI will transform audience engagement, content creation, and monetization—pushing brands to move beyond CPMs and toward deeper, more sustainable models. Shyra Smart, Jason Wagenheim, and Mike Tresvant share insights on what it will take for media companies to not only survive, but thrive, in an AI-driven future.