Blackweek Launches Blackweek Studios: A New Creative Division Celebrating Culture, Storytelling & Impact
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Oct 20, 2025
BLACKWEEK, the global economic forum and cultural festival celebrating the power of diverse creativity, today announced the launch of BLACKWEEK STUDIOS, a new creative division dedicated to developing original content, branded storytelling, and cultural strategy that amplifies underrepresented voices and redefines how brands engage with culture.
Building on the spirit of the annual festival, BLACKWEEK STUDIOS will produce a slate of original programming — including docu-series, documentary films, short-form content, and expanded editions of its dynamic talks — all created in partnership with select talent, thinkers, and creators who have appeared on the Blackweek stage.
The studio will serve as both a creative incubator and a cultural accelerator — transforming the conversations and ideas born at Blackweek into year-round content that informs, inspires, and drives change.“
Culture has always been the world’s most powerful form of currency,” said Joseph Anthony, Founder of BLACKWEEK. “With Blackweek Studios, we’re building on the incredible energy and insight that comes from our community — creators, artists, innovators, and cultural leaders — to craft stories that move culture forward.”
Through collaborations with creators, studios, and brands, BLACKWEEK STUDIOS aims to bridge the worlds of business and creativity, producing storytelling that is as impactful as it is influential. Each project will reflect Blackweek’s founding belief that culture is the essential ingredient to creativity, innovation, and progress.
“The stories we tell shape the world we live in,” said Joe Anthony, Head of BLACKWEEK STUDIOS. “Our mission is to turn the conversations that happen at Blackweek into compelling narratives — visual stories that challenge perceptions, expand possibility, and celebrate the brilliance within our communities.”
The first slate of BLACKWEEK STUDIOS content is set to debut in early 2026, featuring collaborations with notable artists, entrepreneurs, and thought leaders from previous Blackweek programs.
For more information, follow @BlackweekOfficial on social media.
Blackweek Expands Global Steering Committee
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June 4, 2025
We’re excited to announce the expansion of Blackweek’s Global Steering Committee, welcoming four influential leaders who will help steer the platform toward its next phase of growth and investment strategy.
Meet the New Members:
- Jerri DeVard, Executive Vice President and Chief Customer Officer of Office Depot, Inc
- Matt Scheckner, Chairman, Advertising Week
- Arturo Nuñez, CEO, Brand Strategist
- Rob Reilly, Global Chief Creative Officer, WPP
These industry trailblazers bring unmatched expertise in brand building, global events, creative leadership, and culturally driven marketing. Their addition will accelerate Blackweek’s global presence, help shape strategic initiatives, and create more equitable opportunities for all creators, founders, and leaders.
Continuing Leadership:
Our returning Steering Committee members also remain pivotal in driving our mission forward. Together, we’re committed to expanding our platform and impacting the industry in new and meaningful ways.
- Cindy Gallop, Founder & CEO, MakeLoveNotPorn
- Gary Vaynerchuk, Chairman, VaynerX & Vayner Media
- Amber Guild, CEO of McCann NY
- Alia Kemet, CMO, Shipt
- Katie Williams, CMO, Haleon
Together, this powerhouse team will guide Blackweek’s programming, partnerships, and expansion into new markets, ensuring that we continue to be a platform that drives economic opportunity and cultural innovation.
What’s Next for Blackweek:
With this expanded leadership, we are more committed than ever to fostering inclusive growth and shaping the future of marketing, creativity, and leadership. Stay tuned for exciting announcements and initiatives as we continue to innovate and create space for all communities in the global marketplace.
Women Pay Less at Blackweek
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June 4, 2025
This October, Blackweek is redefining the narrative around the gender pay gap Blackweek is bringing back our pay equity pricing with a 25% discount exclusively for women. This initiative is a direct response to the systemic wage disparities that continue to affect women, especially Black women, in the workforce.
Black women in the U.S. earn, on average, only 66 to 69 cents for every dollar earned by white, non-Hispanic men. This wage gap results in a loss of over $900,000 over the course of a 40-year career. Despite higher educational attainment, including doctorates, Black women continue to face significant wage disparities.
Don’t miss out on this opportunity to be part of a transformative experience. Early Bird Registration is now open, and tickets are selling fast. Secure your spot today and join us in shaping the future of culture and leadership.
Welcome to the Culture Economy
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June 4, 2025
BLACKWEEK Returns to NYC | October 6–9, 2025
This year, BLACKWEEK invites you to step into the future with our theme: “Welcome to the Culture Economy.” It’s more than a slogan—it’s a declaration that culture isn’t just influencing the market—it is the market. From streetwear to streaming, memes to movements, and AI to identity—every trend shaping tomorrow is rooted in the rhythms of culture today. This year’s programming will decode the creative forces, hidden signals, and societal shifts that are rewriting the rules of engagement for brands and leaders alike. If data tells you what people do, culture tells you why. And at BLACKWEEK 2025, we’re here to explore the why behind the buy.
Expect powerful conversations with cultural icons and industry leaders, interactive sessions on AI, Gen Z, and identity-driven marketing, and immersive experiences designed to push the boundaries of business and creativity.
🗓️ October 6–9, 2025
📍 Spring Studios, Tribeca — New York City
BLACKWEEK is more than a conference—it’s where the future of culture and commerce collide. Don’t miss it.
Blackweek 2025 is Officially Happening!
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June 4, 2025
Mark your calendars for the most transformative event of the year: Blackweek returns to Spring Studios, October 6-10, 2025.
We’re bringing together the most dynamic executives, entrepreneurs, and thought leaders for groundbreaking conversations about the future of commerce. With more talks, more speakers, and an even bigger impact, Blackweek is all about helping business leaders unlock the economic power of diverse consumer spending power, founders, executives and creators to help grow their businesses.
Get your tickets today and take advantage of our early bird registration!