A look at the burgeoning trend of health brands stepping into the sports arena, one of the most powerful stages to break stigma and inspire change. From bold Super Bowl ads, to athletes as influencers, to grassroots partnerships with local athletic organizations, we’ll explore how the industry is harnessing the passion of sports to advance public health and spark conversations during cultural tentpole moments. With the Super Bowl and the 2026 World Cup on the horizon, we’ll look ahead at what’s next: how health brands are pushing boundaries to leave it all on the field.

Coming soon.

Across global advertising, marketing, media, and culture, Africa’s influence is undeniable. From the global rise of Afrobeats and the trendsetting power of African creators on social media, to the athletic dominance of African talent in sports and the infusion of African design, textures, and aesthetics into fashion, beauty, and brand storytelling—Africa is a cultural force reshaping the world.

At the heart of this influence are women across the Diaspora quietly leading strategy, shaping narratives, and driving cultural relevance for some of today’s most impactful brands. Yet, despite their vision and contributions, they remain largely invisible in global industry data and recognition.

This panel brings the Ad-frican Women’s Collective center stage: a newly formed global network of women in advertising, marketing, and business who believe the progression of African culture and influence rests in the powerful, visionary hands of women leaders and entrepreneurs across the continent and Diaspora. Five founding members of the collective will share why this platform was created and why it matters in today’s global and cultural climate.