Decoding the Culture Algorithm for Growth

This fireside chat will explore how marketers can responsibly leverage AI and data to authentically engage Black audiences and communities of color without flattening or erasing culture in the process. The conversation will spotlight Horizon Media’s cultural fluency and commitment to addressing systemic inequities in media through human-centered technology, while also examining how leaders at Ebony and TV One are redefining media for lasting cultural and commercial impact. Together, they will consider how AI and data can empower culturally resonant storytelling, the balance between algorithmic insights and human intuition, and the business and societal case for equitable investment in diverse media platforms.