Sponsored by

Diverse Data Matters – DE&AI


Details

Date

Wed, Oct 16

Time

2:55PM – 3:35PM

Stage

Impact stage

Address

Spring Studios
50 Varick St,
New York, NY 10013

Speakers & Moderators

Founder, XStereotype

Speaker

Founder & CEO, Latimer

Speaker
Danisha Lomax

EVP, Head of Client Inclusivity & Impact, Digitas

Speaker

Vice President of Customer Success & Cultural Strategist, Collage Group

Speaker

CEO, Digitas North America, Chairperson, Publicis Commerce

Moderator

Decades of data bias and the lack of diverse data professionals has left the data available to advertisers absent of the cultural insights necessary to give advertisers the full picture. In this panel moderated by Amy Lanzi of Digitas, we will unpack the extent of this problem and what we need to do to create greater representation in the data necessary for brands to achieve greater relevancy and impact when targeting diverse audiences. Join John Pasmore, Larry Adams, Danisha Lomax, and Zekeera Belton to discuss how generative AI and machine learning will finally bridge the cultural understanding gap for advertisers.

This Blackweek discussion is proudly sponsored by Digitas. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.