“F Around and Find Out”, Does Boycotting Work

When brands retreat from their diversity commitments, communities take notice—and take action. In this fearless talk, activist and Until Freedom founder Tamika Mallory unpacks the power of boycotts in today’s climate, where Black consumers are mobilizing to hold corporations accountable and remind them of the undeniable strength of their dollar. With clarity and conviction, Mallory explores the history, impact, and future of economic resistance, asking whether boycotting is just a momentary disruption—or a long-term strategy to force real change.