Game Changers: How Health Brands are Winning Big in Sports

A look at the burgeoning trend of health brands stepping into the sports arena, one of the most powerful stages to break stigma and inspire change. From bold Super Bowl ads, to athletes as influencers, to grassroots partnerships with local athletic organizations, we’ll explore how the industry is harnessing the passion of sports to advance public health and spark conversations during cultural tentpole moments. With the Super Bowl and the 2026 World Cup on the horizon, we’ll look ahead at what’s next: how health brands are pushing boundaries to leave it all on the field.