How to Prevent a Marketing Misfire

From Pepsi’s infamous Kendall Jenner protest ad to American Eagle’s controversial campaign with Sydney Sweeney, brands continue to stumble into cultural landmines that could have been avoided. This talk examines why marketing misfires keep happening—whether it’s arrogance, incompetence, or a lack of diverse perspectives at the table—and what senior marketers must do differently. With the right insights and consultation, campaigns can resonate instead of offend, building trust rather than backlash.