Moving Beyond CPMs: Building Media Brands in the Age of AI

As artificial intelligence reshapes the media landscape, traditional publishers face both disruption and opportunity. In this panel, industry leaders discuss how AI will transform audience engagement, content creation, and monetization—pushing brands to move beyond CPMs and toward deeper, more sustainable models. Shyra Smart, Jason Wagenheim, and Mike Tresvant share insights on what it will take for media companies to not only survive, but thrive, in an AI-driven future.