Sponsored by

Peloton: Building Diverse Communities from the Inside Out


Details

Date

Thu, Oct 17

Time

2:00PM – 2:40PM

Stage

Breakthrough stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

Lauren Weinberg

CMO, Peloton

Speaker
Dr. Chelsea Jackson Roberts

Peloton Instructor

Speaker
Walter T. Geer

CCO, Innovation North America

Moderator

Peloton rode into everyone’s lives, ushering in new realities of what at home fitness and self care would be. What made Peloton different is how it built community around its brand. At the core of the Peloton community are its Instructors, who are with you anytime and anywhere, be it first thing in the morning, in the middle of the day, or afterwork to help you meet your personal fitness goals. In this fireside chat between Walter Geer and Peloton Instructor, Dr. Chelsea Jackson Roberts, and Peloton Chief Marketing Officer, Lauren Weinberg, we’ll discuss how Peloton built a diverse influencer army of Instructors, a thriving community, and how its Instructors have become brands and influencers in their own right.

This Blackweek discussion is proudly sponsored by Peloton. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.