Sponsored by

Reputation Is Earned: The Connection Between Reputation & Culture


Details

Date

Tue, Oct 7

Time

2:30PM – 3:15PM

Stage

Premier stage

Address

Spring Studios
50 Varick St,
New York, NY 10013

Speakers & Moderators

DJ, Host Personality and Beauty Creator

Speaker

SVP, Strategy, Burson

Speaker

SVP, Digital Transformation, Burson

Speaker

Global Chief Inclusion & Impact Officer, Burson

Moderator
Bethann Hardison

Fashion Industry Icon

In today’s hyperconnected world, reputation is no longer a matter relegated to the boardroom. It’s the ultimate brand capital, shaped in real-time by a variety of factors including cultural movements, social media narratives and community voices, among many others. The stakes have never been higher for brands, founders and leaders, as a single moment can amplify influence or dismantle reputation.

Join Burson’s Jeff MarshallTina Mulqueen and Crissy Spivey, alongside DJ, Host Personality and Beauty Creator Brittany Sky, as they examine the influence of culture and what it takes to remain relevant and respected in an era where authenticity and reputation are powerful currencies.

From navigating cultural tensions with creative bravery to leveraging modern communications tools and AI, our experts will share strategies for building a reputation that empowers bold growth and fosters enduring relationships. Learn how to ensure your words and actions reflect your values, resonate deeply with diverse communities and, ultimately, shape a future where your brand’s reputation is its most valuable asset.

This Blackweek discussion is proudly sponsored by Burson. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.