Introducing Your New Mainstream AOR

In this panel discussion, moderated by Walton Isaacson CEO Aaron Walton, we will explore the double standards within the advertising services industry. Despite the increasing diversity of America and the significant influence of diverse consumers on pop culture, diverse-owned agencies are still often excluded from general market pitches. We’ll hear from one of the few Black-owned agencies to secure a creative AOR role for a Fortune 500 brand, as we unpack why diverse-owned agencies are often viewed as specialists, relegated to smaller projects and budgets, while general market agencies receive the larger opportunities to target all audiences.