Introducing Your New Mainstream AOR


Details

Date

Thu, Oct 17

Time
4:25pm – 4:55pm
Stage

Impact stage

Address

Spring Studios
50 Varick St,
New York, NY 10013

Speakers & Moderators

Executive Chair and Acting CEO of UniWorld Group Inc., Co-Founder of Blackweek

Speaker

CMO, Translation

Speaker

Founder, Kitchen Table

Speaker
Deadra Rahaman

EVP, Hero Collective

Moderator

In this panel discussion, we will examine the double standard that exists within the advertising services industry. Despite the browning of America and diverse consumers’ influence on pop culture, we still have yet to see diverse-owned agencies get invited to general market pitches. In this panel discussion, we will talk to one of the only Black-owned agencies to become a creative AOR for a fortune 500 brand. We will unpack why diverse-owned agencies are seen as specialist, reduced to smaller projects and budgets, while so called general market agencies get all the opportunities to reach everyone.