Word War III


Details

Date

Wed, Oct 16

Time

12:25PM – 1:10PM

Stage

Impact stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

Lola Bakare

CMO Advisor & Founder of Be/Co

Speaker
Aaron Walton

CEO, Walton Isaacson

Moderator

Multicultural Marketing. Cultural Marketing. Inclusive Marketing. Social Impact Marketing. Responsible Marketing. New Majority. Underestimated Audiences. Marginalized Audiences. Historically Excluded Audiences. Multicultural marketing is undeniably a polarizing and evolving field. As our country becomes more diverse, the way we discuss ‘Multicultural’ has remained static for decades. Why does nomenclature matter so much? Does it perpetuate bias, or can it help break down barriers and open up opportunities? We aim for a future where nothing is done about us without us. But what should we call it, and more importantly, why?