Tim Chau
Tim
Chau
Month: October 2024
Tim Chau is the Founder and CEO of Impact Media, an award-winning digital platform and leading social destination for Gen Z. Tim has since built a community of over 40 million monthly readers with Impact. The company has been honored by the Webby Awards, Shorty Awards, Anthem Awards, Fast Company, and more.
Under their leadership, Impact has garnered billions of content views and over 500 million engagements through its content, which ranges from news to cultural deep dives. It has raised over $1.7 million for various social issues and humanitarian crises, including abortion rights, the Maui wildfire, the 2022 Haiti earthquake, and more.
Through Impact, Tim disrupted the world of brand marketing. Impact was one of the first marketing partners for Tony’s Chocolonely, and it led an instrumental social program for Bombas’ 100M campaign, which was recognized by the Shorty Award. Representing a generation that they are a part of, Tim advocates for brands to authentically do good and lead by values in order to resonate with Gen Z consumers.
As a queer, nonbinary, and Asian-American person, Tim understands the unique struggles marginalized populations face in business and the importance of an inclusive company environment. As a result, Impact boasts a team that’s majority women and nonbinary, people of color, and LGBTQ+.
Prior to Impact, Tim founded Irrational Media in high school and built a community of 4M+ followers. Having spent their entire career connecting with young people and mobilizing them for social change, Tim was named a Forbes 30 under 30 in 2022, and they have been invited to the White House twice. They hold a BA in Business Administration from UC Berkeley.
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Rakia Reynolds
Rakia
Reynolds
Month: October 2024
Rakia Reynolds serves as Founder and Executive Officer of Skai Blue Media (SBM), a non-traditional communications agency that proudly hosts an eclectic group of storytellers, brand experts, and strategists. Rakia continues to be a key influencer in the creative business industry as she works with her team to launch, brand, re-brand, and revitalize lifestyle, technology, non-profit and entrepreneurial clients. This list includes Airbnb, Nasdaq, Comcast/Xfinity, Dell, Serena Williams, Morgan Stanley, Jill Scott, and more. Rakia’s portfolio includes #FanofYourBrand(tactical business tools), clothing brand EVRYDAY Jane, and an ethical intelligence platform launching in 2023.
As a thought leader and proven authority in marketing, creative strategy, and business development Rakia is a member of the Fast Company Impact Council and regularly contributes her expertise to the pages of Forbes, Inc.com, HuffPost, Fast Company, and more. Onstage, she captivates audiences across many industries as her talks span branding, media, multicultural business, economic development, and the entrepreneurial journey, all of which are more than relevant to the recent challenging and changing times. Rakia is recognized for her innovative approach and commitment to authenticity and has spoken at TEDx, SXSW, Inbound, and others. More than a keynote speaker, Rakia is often called upon to moderate panel discussions due to her in-depth knowledge of an extensive range of topics affecting the business community.
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Erika Lewis
Erika
Lewis
Month: October 2024
Erika Lewis is a seasoned marketing leader with over 20 years of experience. She currently leads TikTok’s Cultural Partnerships efforts within Global Business Marketing. She has worked with top brands like Live Nation, Droga5, Viacom, and BBDO, driving innovation and growth. Erika is also the co-founder of Grits & Biscuits (G&B), a popular cultural event celebrating Southern culture through DJ sets and live performances nationwide. Known for creating inclusive and joyful experiences, she blends marketing expertise with her passion for community and culture.
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Black Lemonade—How Capitalism Gives Birth to Culture
Month: October 2024
Details
Date
Thu, Oct 17
Time
9:50AM – 10:35AM
Stage
Breakthrough stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Black culture is the most influential culture in the world. It’s hard to debate the impact that Black culture has had on global culture, or is it. Despite Black culture’s contribution to sports, music, fashion and more, there are still some naysayers who refuse to give Black culture its props. In this unique keynote, Blackweek founders, Joe Anthony, Dabo Ché and Gabrielle Shirdan will discuss “How” Black culture has become so dominant in its influence and “How” it can help inform how brands can unlock their own cultural power.
Details
Date
Thu, Oct 17
Time
9:50AM – 10:35AM
Stage
Breakthrough stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Culture in Action: An Exploration on the Evolution of Cultural Marketing
Month: October 2024
Details
Date
Thu, Oct 17
Time
10:55AM – 11:35AM
Stage
Impact stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Executive Director, Inclusion Strategy & Innovation, GroupM
Head of Creative Lab, NA, TikTok
Head of Cultural Partnerships, TikTok
Founder and Executive Officer of Skai Blue Media
As a major player in the amplification of culture, TikTok understands the need to shift and adapt swiftly to the needs of the communities you aim to serve. This interactive session will delve into how embedding culture as a core practice into the efforts of forward-thinking organizations amplifies expertise, nurtures loyalty, and promotes growth within vibrant communities. We’ll discuss the pivotal cultural strategies that strengthen brand and creator connections, leading to improved business results and real equity for the global majority.
This Blackweek discussion is proudly sponsored by TikTok for Business. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Thu, Oct 17
Time
10:55AM – 11:35AM
Stage
Impact stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Rob Reilly
Rob
Reilly
Month: October 2024
Rob is the Global CCO of WPP, driving the company’s mission to be the most creative organization in the world. Since joining in 2021, he has helped earn WPP the highest honor at the Cannes Lions Festival in 2021, 2022 and 2024 – Creative Company of the Year. Before WPP, he led McCann Worldgroup and Crispin Porter + Bogusky (Agency of the Decade), where he shaped many iconic campaigns – most notably State Street’s “Fearless Girl”. He is the host of Screaming Creativity, WPP’s video podcast series featuring candid conversations with industry leaders and a board member of the One Club for Creativity. Rob also serves on the advisory board of Open Evidence, the leading AI-powered medical information platform.


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Batool Kazmi, PhD
Batool
Kazmi, PhD
Month: October 2024
Dr. Batool Kazmi an accomplished academic who’s spent her career exploring and learning from all aspects of the marketing and communications industry. She believes data without context is just numbers and strives to ensure we act on the information that can drive impact and inspire change.
Today Batool focuses on identifying and addressing key disparities in healthcare, helping doctors and patients overcome key barriers. Working as a brand and medical strategist, Batool has worked on some of the biggest brands in the world and instigated key efforts such as Pfizer’s Every Color is Primary campaign.
Author of over 10 academic papers, podcaster, and Professor at Oncology University, an educational platform for agency and pharma clients, Batool also founded Colorsthetics, a consultancy focused on amplifying the experiences and needs of skin of color in the aesthetics space—because she believes it’s time to see color.
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Sabrina Modellas
Sabrina
Modellas
Month: October 2024
As EVP of HERO Collective Health, Sabrina Modellas helps brands tap into their cultural superpowers, maximizing their volume opportunity to reach new audiences with cultural humility and health literacy principles at each critical point of impact along the customer experience.
For 20 years, Sabrina has been launching brands and managing omnichannel integrated marketing efforts, ranging from the consumer packaging goods, automotive, and healthcare industries on global, national, and regional scales. She realized early in her career that we must take a 360° approach, melding insights and commercial imperatives to deliver creative work that resonates and yields measurable results to propel business.
Sabrina has had the pleasure of working with pharmaceutical companies such as Eli Lilly, UCB, Boehringer Ingelheim, Amgen, Sanofi, Merck, Takeda, and Johnson & Johnson on disease states including virology, respiratory, pulmonology, osteopathy, immunology, endocrinology (diabetes), rare disease, and oncology overseeing DTC, Payer, and HCP activity.
As an avid believer in making continual progress, she takes special interest in partnering with clients to push us out of our comfort zone. She has aided in shaping the implementation of new tech standards to deliver turnkey personalized communications and unified analytics across channels to find gaps and enhance overall customer experience and brand offerings.
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Doug Melville
Doug
Melville
Month: October 2024
Doug Melville is a celebrated author, a three-time TEDx speaker, and one of today’s most innovative and sought-out voices in international equity and inclusion.
He is currently the CEO of JodieAI, a generative AI & curated expert network, designed to support companies, executives and communications professionals on their journey to inclusive practices.
Melville has been featured prominently in the media, including “CBS Saturday Morning,” TIME, “Daily Show,” the “Breakfast Club,” CNN, and the Washington Post among others. He is also a Forbes.com contributor.
Doug Melville’s first book, Invisible Generals: Rediscovering Family Legacy, and a Quest to Honor America’s First Black Generals (Simon & Schuster) debuted as an Amazon #1 Best-Selling New Release, and has since become the subject of a PBS “NewsHour” Classroom Daily News Lesson.
Throughout his career, he has served as the global head of equity for Richemont, a luxury holding company in Geneva, Switzerland and TBWA, a top ten global ad agency, on Madison Ave in New York. He has traveled to over forty countries to better understand this topic globally, and is also a contributor for Forbes.
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Obi Ibekweh
Obi
Ibekweh
Month: October 2024
Obi Ibekweh holds a B.S. in Biomedical Engineering from Johns Hopkins University and an MBA from the Tuck School of Business at Dartmouth. Obi began her career as a Pharmaceutical Sales Representative for GSK, where they gained valuable experience in the pharmaceutical industry.
After four years in sales, Obi transitioned to a consulting role at TRINITY, a boutique life sciences consulting firm. During her time at TRINITY, Obi honed her skills in strategic planning and market analysis, providing insights and recommendations to various clients across the life sciences sector.
In 2015, Obi joined Pfizer as a Senior Manager in data analytics, supporting various Oncology brands. Over the years, Obi took on commercial roles of increasing responsibilities, across Rare Disease and, most recently, Vaccines.
Currently, Obi serves as the Senior Director, Vaccine Adoption and Equity. In this role, she sets the strategic vision for a team responsible for fostering vaccine adoption by empowering communities to advocate for their own health as well as the health and of their loved ones. In this role, Obi has had the distinct honor of leading Pfizer’s partnership with Essence, promoting awareness and education of conditions that disproportionately impact the Black community.
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