Before Ashton Hall began dunking his face in Saratoga Water, the brand—like many in the crowded beverage market—was an afterthought. Today, it’s a case study in how unconventional influencer partnerships can breathe new life into legacy products. In this talk, Primo Brands CMO Kherri Holland Tillman explores how Saratoga has benefited from putting its brand in the hands of creators, what risks and rewards come with leaning on influencer-driven storytelling, and whether this alternative approach could redefine the future of brand building.

As artificial intelligence becomes the lens through which we create, consume, and communicate, what happens to the cultural nuances that make us human? In this riveting talk, AI ethicist Timnit Gebru examines how data bias in large language models risks flattening diverse voices, erasing context, and diluting the richness of global cultures. She challenges us to confront who controls the data, whose stories are centered, and what’s at stake if algorithms become the gatekeepers of culture. With clarity and urgency, Gebru calls for building AI that preserves—not erases—the depth and diversity of humanity.

Coming soon.