Creative excellence has the power to shape culture—but who gets recognized, and who gets left out? In this candid conversation, Cannes Lions CEO Simon Cook and Havas’ André Gray unpack the urgent need for greater representation of diverse creatives in the awards circuit. Together, they’ll explore how the industry can reimagine recognition, expand access, and ensure that the brilliance of Black and underrepresented talent is celebrated on the world’s biggest creative stage.

Coming soon.

From the start, business in America has been about more than profit. Companies have long played a role in shaping civic life. Corporate responsibility isn’t just philanthropy or ESG reports. It’s about how decisions made in boardrooms, supply chains, and storefronts ripple out into communities. In today’s marketplace, brands are no longer judged by the products they sell alone, but by the cultural and social impact they create.

This conversation, led by Tracy Sturdivant, CEO and President of The League, and Tru Pettigrew, Founder and Chief Bridge Builder of Tru Access, will explore how companies can authentically connect with communities and drive meaningful change. Grounded in the Four Degrees of Cultural Proximity framework, the discussion will highlight the four dimensions of culture—social, cultural, community, and economic—to unpack how brands can move beyond surface-level engagement to real impact through cultivating genuine relevance with their consumers and communities. Attendees will walk away with a deeper understanding of how proximity to culture and intentional impact strategies can fuel brand growth, build equity, and strengthen long-term relationships with consumers.

As artificial intelligence reshapes the media landscape, traditional publishers face both disruption and opportunity. In this panel, industry leaders discuss how AI will transform audience engagement, content creation, and monetization—pushing brands to move beyond CPMs and toward deeper, more sustainable models. Shyra Smart, Jason Wagenheim, and Mike Tresvant share insights on what it will take for media companies to not only survive, but thrive, in an AI-driven future.