How Black Creators are Unlocking Brand Growth Globally: Unveiling Trends and Insights
Month: September 2025
Details
Date
Wed, Oct 8
Time
12:00PM – 12:45PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Global Chief Diversity & Social Impact Officer at Interpublic
Head of Revenue & Strategic Growth, The Shade Room
EVP, Growth Analytics, Mediabrands
Beauty Editor-at-Large at Cosmopolitan Magazine, Award-winning Storyteller & Brand Consultant
EVP, Growth Analytics, Mediabrands
Wendi Dunlap, EVP, Business Intelligence & Audience Science, MediaHub WW
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Black creators aren’t just shaping culture. They’re shaping the future of brand growth. Drawing from insights in MAGNA and The Shade Room’s Cultural Capital report, this conversation reveals how authentic storytelling, cultural authority, and global influence from Black creators are rewriting the rules of engagement between audiences and brands.
This Blackweek discussion is proudly sponsored by IPG and presented in partnership with The Shade Room. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Wed, Oct 8
Time
12:00PM – 12:45PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Jeff Meza
Jeff
Meza
Meza
Month: September 2025
With 25+ years of media & entertainment experience, Jeff is a seasoned, multi-dimensional marketing professional who is laser-focused on accomplishing key business objectives through strategic planning, innovative thinking, collaboration, and effective communication from ideation through tactical execution and implementation. He is currently the EVP, Head of Branded Entertainment & Integrated Marketing at Urban One — leading the branded entertainment, integrated marketing, strategic partnerships and public relations award-winning division within the only black-owned and operated fully integrated multimedia company in the country (Urban One). Under Jeff’s leadership, he has propelled the One Solution team to an unprecedented 63 awards/accolades, inclusive of Best Branded Content Studio two-years in a row (2018-2019), across top industry organizations inclusive of The Telly’s, AdColor, NAMIC Vision Awards, REGGIE Awards, Webby’s, Digiday and more.
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More Than Representation: Building a Legacy That Lasts
Month: September 2025
Details
Date
Wed, Oct 8
Time
12:15PM – 1:00PM
Stage
Impact stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Artist, Writer, Witness
Chief Communications Officer, Procter & Gamble
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Representation was the first step. Now, Lena Waithe pushes the conversation further—toward ownership, impact, and legacy. In a cultural moment where hard-won progress feels fragile, she challenges us to ask: what will we leave behind, and how will our voices shape the future? Waithe makes the case that raising the stakes in our storytelling is not just important, it is essential for survival in times of division and erasure.
This Blackweek discussion is proudly sponsored by P&G. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Wed, Oct 8
Time
12:15PM – 1:00PM
Stage
Impact stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Lena Waithe
Lena
Waithe
Waithe
Month: September 2025
Lena Waithe is an Emmy-winning writer, producer, actor, and founder of Hillman Grad. Known for Master of None, The Chi, and Queen & Slim, Waithe’s recent producorial credits include the Emmy-nominated documentary Being Mary Tyler Moore, the 2023 Sundance Films A Thousand and One and Kokomo City, as well the Tony-nominated play, Ain’t No Mo’. In November 2024, Waithe launched her podcast series, Legacy Talk.
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Khari Motayne
Khari
Motayne
Motayne
Month: September 2025
Hi, I’m Khari, a marketing strategist currently working as a vice president at CMI Media Group. At CMI, I work collaboratively with a talented team of planners and partners to build go to market strategies for Fortune 500 pharmaceutical and biotech companies, having worked in the oncology, diabetes & obesity disease states. I am an active member of the agency’s Inclusive Media Center of Excellence, and work along side the agency’s new AI Center of Excellence to advise clients on addressing health equity challenges across diverse groups and the implications new and emerging technologies at the intersection of healthcare and marketing. Previously, I worked at Direct Agents, where I founded the agency’s inclusive marketing practice to advise brands on how and where to make authentic connections with an increasingly diverse market.
My work has been recognized in the industry, with the privilege of speaking at conferences such as Advertising Week, SXSW, and POSSIBLE. At these conferences, I’ve advocated for increased dialogue and investment on inclusive brand and media strategies, health equity, and for organizations to embrace responsible approaches to AI/ML. This recognition has extended into accolades from Digiday, who named me a Future Leader, and Fast Company, who honored me in their ‘Innovative Ideas’ list. Most recently, I was named in MM+M’s 40 Under 40 list, a testament to my leadership in the medical marketing business.
My journey into marketing began after completing my business school education and obtaining a B.S. in Business Administration. However, it was my second bachelor’s degree in theatre that sparked my interest in a career that would blend business strategy with creativity. Marketing, with its dynamic and strategic nature, seemed like the perfect fit for me.
Outside of work, I am a big fan of the arts and global culture. Being a member of local clubs and groups in NYC highlights that. I am always down to grab a quick coffee in the city or virtually!
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Creator Upfronts Yatts
Month: September 2025
Details
Date
Tue, Oct 7
Time
2:30PM – 2:55PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Pitch Participant

Simon John Armstrong
Co-founder and CEO, Yatts
Diversity Media Strategy & Investment, General Motors

Mike Tresvant
TBD
Nothing found.
Simon John Armstrong is the visionary co-founder and CEO of Yatts, a groundbreaking marketplace revolutionizing the tattoo industry. By bridging the gap between artists, studios, and clients, Yatts is reimagining how tattoos are discovered, booked, and paid for by streamlining an entire culture through smart, user-first technology. What began as a bold idea is now a fast-growing platform gaining traction at tattoo conventions and within creative communities across the United States.
Currently a senior at Howard University studying Computer Science, Simon is anything but your typical student. He’s a Milken Institute HBCU Strategic Initiative Fellow and an AltFinance Fellow, where he digs deep into the intersection of finance, tech, and entrepreneurship building the toolkit to lead in both boardrooms and creator spaces. Simon’s resume already spans high-stakes finance, with experience in investment banking at Goldman Sachs and credit investing at Oaktree Capital Management’s flagship Global Opportunities group. But this entrepreneur’s interests go beyond the spreadsheet. As a proud member of Howard University Elite Models, Simon channels his passion for culture, creativity, and self-expression, values that also power his intersectional vision for Yatts.
At Blackweek, Simon will pull back the curtain on the real founder journey: from idea to launch, and from pitch to product. He’ll explore how evolving technology can empower artists, elevate culture, and fuel new forms of entrepreneurship all while championing Yatts as a modern platform that’s changing how tattoos are booked. Simon’s thought leadership is revolutionizing the ways in which artistic expression is valued, seen, and appreciated by an inspiring generation that is leading the charge on human-centered consumer experiences in the digital community age.
This Blackweek discussion is proudly sponsored by Urban One. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Tue, Oct 7
Time
2:30PM – 2:55PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Opening Night Reception
Month: September 2025
Details
Date
Mon, Oct 6
Time
6:00PM – 9:00PM
GUEST LIST IS CLOSED. RSVP & PREMIER OR EXECUTIVE TICKET REQUIRED.
RSVP & PREMIER OR EXECUTIVE TICKET REQUIRED.
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Speakers & Moderators

Jonathan Mildenhall
CMO, Rocket Companies
Founder & CEO, MakeLoveNotPorn

Aaron Walton
CEO, Walton Isaacson
Join us at Hall des Lumières as we kick off the second year of Blackweek—welcoming everyone to a week of inspiration, leadership, and community impact.
Dress code: All black
Details
Date
Mon, Oct 6
Time
6:00PM – 9:00PM
Creator Upfronts Urban One
Month: September 2025
Details
Date
Tue, Oct 7
Time
4:30PM – 4:55PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Pitch Participants
EVP, Head of Branded Entertainment & Integrated Marketing, Urban One
VP of Television and Digital Research, Urban One
Diversity Media Strategy & Investment, General Motors

Mike Tresvant
TBD
Nothing found.
About Urban One, Inc.
Urban One, Inc. (urban1.com) is the largest diversified media company primarily targeting Black Americans and urban consumers in the U.S., reaching 93 million unique consumers monthly. Its assets include TV One and CLEO TV, serving more than 40 million households; 72 broadcast stations in 13 top African American markets; and REACH Media, home to nationally syndicated shows such as The Rickey Smiley Morning Show and The DL Hughley Show. Urban One’s digital division, iONE Digital, engages over 40 million monthly readers across leading brands like Bossip, HipHopWired, MadameNoire, and NewsOne.
Influence to Impact: Black Culture’s Role on Brand Growth
The Cultural ROI report measures African American impact via influence across various segments of the U.S. population with respect to categories such as music, entertainment, fitness/sports, fashion/beauty, automotive, food, travel, politics, social impact, and culture. This thought-provoking pitch explores the influence of Black culture through the lens of Cultural ROI, discussing what cultural currency means through three key categories: Influence, Impact, and Financial Value.
This Blackweek discussion is proudly sponsored by Urban One. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Tue, Oct 7
Time
4:30PM – 4:55PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Michelle Rice
Michelle
Rice
Rice
Month: September 2025
Michelle L. Rice was named President of TV One and CLEO TV in October 2020. Previously, Rice served as General Manager since 2017. She continues to have oversight of all business, operational and creative aspects for both networks.
Rice shepherded the development and launch of TV One’s new sister network, CLEO TV, an aspirational lifestyle and entertainment TV network serving Millennial and Gen X women of color that launched in January 2019. Since its launch, Rice has successfully leveraged relationships to expand distribution of CLEO TV on AT&T, Charter, Comcast, and Verizon’s platforms. Under her leadership, TV One solidified its first vMVPD distribution deal with Philo TV and has continued to grow its distribution footprint. She continues to play a pivotal role in working with strategic partners to create linear and digital content campaigns in response to a myriad of political and social issues that profoundly impact communities of color.
Rice was previously Executive Vice President of Content Distribution and Marketing for TV One. In that role, she developed distribution strategies and handled national accounts negotiations with major multichannel video programming distributors (MPVDs) to increase and maximize TV One’s content distribution opportunities on mobile, linear and non-linear distribution platforms. She also handled domestic and international program sales and distribution for the network.
Before joining TV One, Rice had stints at iNDemand, NBC Cable Network and Black Entertainment Television (BET), where she started her career through the Walter Kaitz Fellowship program in 1993.
A graduate of Temple University and the University of Southern California, Rice was honored by her alma mater with the Lew Klein Alumni in Media Award. Additionally, Temple University’s Lew Klein College of Media and Communication appointed her to its board in 2021. A recipient of numerous awards, Rice has been named to CableFAX’s Top 100 in Cable, Top Minorities in Cable and Top Women in Cable. She’s also been recognized as a NAMIC Emerging Leader, Broadcasting & Cable’s “Next Wave of Leaders,” Class of 2022 Cable TV Pioneers, “40 under 40” by Multichannel News, and one of Multichannel News’ Wonder Women. Rice was also a finalist in CableFAX’s Sales Executive of the Year Awards in 2012 and led the team, which was awarded CableFAX’s Sales Team of the Year for mid-sized cable networks. Rice has been featured in publications such as “Black Enterprise,” “Variety,” “Deadline,” “TV Week” and “The Root.” She was highlighted as a trailblazer in “CableFAX’s” Black History Month Special Report and in 2020, Rice was recognized by the Washington Business Journal’s with the Minority Business Leadership Award. Most recently, Rice was appointed as the Board Chair of the Global Board of Directors for The WICT Network (Women in Cable Telecommunications).
Rice is actively involved on the Boards of several local civic, community and charitable organizations, including Easterseals, Calvary Women’s Services and United Way of the Nation’s Capital. Additionally, she is a member and staunch supporter of both the Washington Area Women Foundation and International Women’s Forum. She currently resides in Maryland with her family.
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