Vanessa Sewell is the Head of Monetization at Zip, where she connects payments and commerce media to drive growth for merchant partners. She leads initiatives that enhance partner performance and expand co-marketing opportunities across sectors such as fashion, electronics, and travel. Her work spans launching innovative in-app campaigns, structuring direct merchant partnerships tied to revenue outcomes, and creating new revenue streams in digital commerce. Prior to Zip, Vanessa held roles at Block, THG Beauty, and Publicis Groupe.