Crissy Spivey, Cultural Strategist at Burson (WPP family), is a trends, culture, and insights expert. She excels at decoding human behavior combining AI-powered tools with an innate, deep cultural and human understanding of what drives decisions, big and small. Crissy also co-leads Burson’s Polycultural unit, ensuring the lens of intersectionality and representation is woven across client work.

With over two decades of experience, her dynamic career began after graduate school for television, including a several years run at Forensic Files (Court TV). Her journey has spanned diverse sectors, from crime television to human rights, big tech, beauty, major entertainment, and healthcare, consistently identifying the core drivers influencing consumer choices.

Crissy previously founded the consultancy Daughters Collective, and spearheaded digital strategy within the in-house agencies at NBCUniversal and ViacomCBS (now Paramount). Her diverse experience was also part of her curriculum as an adjunct at CUNY CityTech.