DE&I = Driving Excessive Income-How Women Leaders are Prioritizing Diversity as a Growth Strategy

Are women more likely than men to embrace diversity as a growth strategy? In this panel, Amber Guild, CEO of McCann NYC, will engage with senior women marketers responsible for expanding multi-billion dollar brands, all of whom have made diversity a central driver of their business. We will explore the proportion of diverse audiences within their total addressable market, how these audiences influence R&D, the challenges of managing scale and ensuring authentic engagement, and how demographic shifts shape their go-to-market strategies.