Dreka Gates is an entrepreneur advocating for love and wellness who is converging culture, technology and intentional living. With over 3.2 million Instagram followers and 40+ million monthly views through her social media and including gaming. She’s cultivated a global audience drawn to her authenticity, empowering lifestyle content and commitment to holistic self-care. 

As the founder of ventures spanning into Dreka wellness, eyewear and gaming into Fortnite with Envy, the Reality Tycoon Fashion game, she is pioneering new experiences that inspire balance, creativity and sustainable success. Her projects have sparked collaborations and product launches with musicians, celebrities and influencers.

While working on sex and love certifications, VITA Sex, Love & Relationship Coaching Certification, she, alongside her Fr8qu8ncy team and partners, has created her own augentic AI metahuman, DrekAi and is actively integrating her into emerging tech spaces and gaming. DrekAi is the first celebrity agentic AI, a type of autonomous artificial intelligence system designed to emulate, extend, or collaborate with Dreka’s persona, brand, or creative output — often in real time and across multiple platforms.

During Blackweek, Dreka is expected to share her journey of building impact-driven brands and experiences, empowering the next generation to lead with purpose, innovation and emotional intelligence in a rapidly evolving digital world.