As Chief Marketing Officer, Kheri Tillman is charged with ensuring Primo Brands’ growth and success through the creation of innovative, customer-centric marketing programs that aim to enhance brand visibility and drive sustainable growth. In her role, Ms. Tillman is focused on building brands and fostering deep connections with consumers in order to secure industry-leading growth for the organization.

Ms. Tillman became Chief Marketing Officer of Primo Brands following the close of Primo Water Corporation’s merger with BlueTriton Brands, Inc. in November 2024. Previously, Ms. Tillman had served as Chief Marketing Officer at BlueTriton Brands, Inc. since November 2022, where she was charged with leading the organization’s marketing strategy at a critical moment of increased brand-building investments and organic expansion.

With more than 20 years in marketing and sales, Ms. Tillman has a proven track record of pairing brand strategies and activation ideas to reach audiences, increase sales and influence the adoption of brands. Before joining BlueTriton Brands, Inc., Ms. Tillman was Vice President of Global Development and Marketing Services at Harman International, where she led a global team of marketers responsible for the creation of all global consumer communications through advertising, creative and marketing assets. Prior to joining Harman International, Ms. Tillman held the position of Vice President of Trade Marketing and Sales Strategy at Heineken USA, a subsidiary of Heineken N.V., from 2010 to 2013, and Vice President of Marketing for Dos Equis, Amstel Light and Newcastle Brown Ale from 2007 to 2012. She also held several roles in brand management for over seven years at Kraft Foods Group, Inc., which later merged with H.J. Heinz Company.