Lucinda Martinez is a brand builder, culture shaper, and strategic marketer with more than 25 years of experience leading global media and entertainment brands, including HBO, HBO Latino, Netflix, and Comedy Central. She is known for pioneering multicultural marketing and launching award-winning campaigns for titles such as Game of Thrones, Insecure, The Wire, and The Defiant Ones. Over the course of her career, she has overseen portfolios generating more than $37 billion in revenue and managed marketing budgets up to $300 million.

She currently serves as Chief Marketing Officer at HarbourView Equity Partners, where she shapes the narrative around intellectual property as a cultural and financial asset, leading brand and marketing strategy across a portfolio that includes Mucho Mas Media, MACRO, and Usher’s 2024 concert film Rendezvous in Paris. In 2022, she founded The CultureShaker, a strategic marketing firm focused on audience-first, culturally aligned campaigns, which now operates as HarbourView’s first operating partner under its Create Platform.