Power, Pleasure & Purchase: How Savage X Fenty Redefined the Consumer Relationship

Savage X Fenty didn’t just build a brand—it built a movement rooted in self-expression, sensuality, and unapologetic representation. In this conversation, Savage X Fenty CMO Vanessa Wallace unpacks how emotional connection drives brand loyalty in an era of short attention spans, algorithm fatigue, and performative inclusion. Expect an honest discussion on the art of blending commerce with culture, and how vulnerability, voice, and visibility create buying power that transcends product.