Joseph “JoJo” Simmons, Chief Brand Officer of 3isFor, is a cultural influencer, entrepreneur, and advocate transforming storytelling for social good. The son of hip-hop icon Rev Run of Run DMC, Simmons rose to fame on MTV’s Run’s House (2005-2009), an NAACP Image Award-winning reality series, and later starred in Growing Up Hip Hop (2019-2023). Transitioning from reality TV to purpose-driven leadership, he hosts 3isFor’s For Good Podcast, featured by Amazon Music and Spotify for its candid conversations on mental health and growth in Black and Brown communities, engaging listeners worldwide. As a Last Prisoner Project ambassador and advocate for community empowerment, he earned the 2023 Phoenix Arising Award from the Black Mental Health Alliance. With 552,000 Instagram followers, Simmons leads a global team crafting authentic brand experiences for purpose-driven brands spanning culture, community, and impact, leveraging his audio engineering studies at the Institute of Audio Research to ensure top-tier production quality. A devoted husband and father of two, he inspires action through his global platform.

https://3isfor.com

Monique Rodriguez, founder of Mielle, leads the fastest-growing Black-founded and woman-led beauty brand, celebrated globally for its quality, natural products catering to textured hair consumers. With a presence in over 90 countries, Mielle’s products are available in over 100,000 U.S. stores including Sally Beauty, Ulta, Target, and Walmart. Boasting a social media following of over 1 million Mielle Mavens, Monique’s strategic approach secured a groundbreaking non-controlling nine-figure investment from Berkshire Partners in 2021. In 2023, Mielle marked history with a significant partnership with P&G Beauty.

Monique’s industry impact is underscored by accolades such as the Glossy 50, WWD’s Power Players, and Fast Company Brands That Matter. Acknowledged for her leadership, she serves on Executive Leadership Advisory Boards for Hope Chicago and Building Better Futures. Her commitment to empowerment extends through the nonprofit Mielle Cares. Driven by faith and purpose, Monique imparts wisdom, education, and financial resources to support Black and brown communities.

Dreka Gates is an entrepreneur advocating for love and wellness who is converging culture, technology and intentional living. With over 3.2 million Instagram followers and 40+ million monthly views through her social media and including gaming. She’s cultivated a global audience drawn to her authenticity, empowering lifestyle content and commitment to holistic self-care. 

As the founder of ventures spanning into Dreka wellness, eyewear and gaming into Fortnite with Envy, the Reality Tycoon Fashion game, she is pioneering new experiences that inspire balance, creativity and sustainable success. Her projects have sparked collaborations and product launches with musicians, celebrities and influencers.

While working on sex and love certifications, VITA Sex, Love & Relationship Coaching Certification, she, alongside her Fr8qu8ncy team and partners, has created her own augentic AI metahuman, DrekAi and is actively integrating her into emerging tech spaces and gaming. DrekAi is the first celebrity agentic AI, a type of autonomous artificial intelligence system designed to emulate, extend, or collaborate with Dreka’s persona, brand, or creative output — often in real time and across multiple platforms.

During Blackweek, Dreka is expected to share her journey of building impact-driven brands and experiences, empowering the next generation to lead with purpose, innovation and emotional intelligence in a rapidly evolving digital world.