Creator Upfronts: Create Labs Ventures A
Sponsored by
boon
Details
Date
Tue, Oct 7
Time
3:45PM – 4:10PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
TBD
TBD
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Coming soon.
Creator Upfronts: Subculture
Sponsored by
boon
Details
Date
Tue, Oct 7
Time
3:00PM – 3:25PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
TBD
TBD
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Coming soon.
Creator Upfronts: Yatts
Sponsored by
boon
Details
Date
Tue, Oct 7
Time
2:30PM – 2:55PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
TBD
TBD
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Coming soon.
State of Black America
Sponsored by
boon
Details
Date
Tue, Oct 7
Time
11:00AM – 11:45AM
Stage
Premier stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
What does it mean to be Black in America during one of the most polarizing political moments in modern history? In this candid fireside chat, journalist Don Lemon sits down with NAACP President & CEO Derrick Johnson to examine the state of Black America in the Trump era. Together, they’ll unpack the political, cultural, and social realities facing Black communities—from civil rights rollbacks to rising activism—and explore how resilience, advocacy, and collective power can shape a more just future.
Africa Rising
Sponsored by
boon
Details
Date
Tue, Oct 7
Time
10:00AM – 10:45AM
Stage
Premier stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
Coming soon.
JoJo Simmons
JoJo
Simmons
Simmons
boon
Joseph “JoJo” Simmons, Chief Brand Officer of 3isFor, is a cultural influencer, entrepreneur, and advocate transforming storytelling for social good. The son of hip-hop icon Rev Run of Run DMC, Simmons rose to fame on MTV’s Run’s House (2005-2009), an NAACP Image Award-winning reality series, and later starred in Growing Up Hip Hop (2019-2023). Transitioning from reality TV to purpose-driven leadership, he hosts 3isFor’s For Good Podcast, featured by Amazon Music and Spotify for its candid conversations on mental health and growth in Black and Brown communities, engaging listeners worldwide. As a Last Prisoner Project ambassador and advocate for community empowerment, he earned the 2023 Phoenix Arising Award from the Black Mental Health Alliance. With 552,000 Instagram followers, Simmons leads a global team crafting authentic brand experiences for purpose-driven brands spanning culture, community, and impact, leveraging his audio engineering studies at the Institute of Audio Research to ensure top-tier production quality. A devoted husband and father of two, he inspires action through his global platform.
More Speakers
More Speakers
Leveling Up, Not Selling Out
Sponsored by
boon
Details
Date
Tue, Oct 7
Time
2:30PM – 3:15PM
Stage
Impact stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
When Black beauty founders sell their companies to major corporations, they’re often accused of “selling out.” Meanwhile, white founders making the same moves are praised as savvy entrepreneurs. In this candid conversation, P&G’s Eric Austin and Mielle Organics founder Monique Rodriguez unpack the double standards Black founders face, the cultural weight of ownership, and what it really means to scale without losing authenticity. Together, they’ll explore how leveling up through strategic partnerships can empower brands, expand access, and strengthen legacies—challenging the narrative that growth comes at the expense of community.
How to Prevent a Marketing Misfire
Sponsored by
boon
Details
Date
Tue, Oct 8
Time
12:00PM – 12:45PM
Stage
Salon stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Author, “Responsible Marketing” & CMO Advisor/Inclusive Marketing Strategist at Be/Co
Diversity Media Strategy & Investment, General Motors
Mike Tresvant
TBD
From Pepsi’s infamous Kendall Jenner protest ad to American Eagle’s controversial campaign with Sydney Sweeney, brands continue to stumble into cultural landmines that could have been avoided. This talk examines why marketing misfires keep happening—whether it’s arrogance, incompetence, or a lack of diverse perspectives at the table—and what senior marketers must do differently. With the right insights and consultation, campaigns can resonate instead of offend, building trust rather than backlash.