Blackweek Connect


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Details

Date

Thu, Oct 9

Time

9:00AM – 1:00PM

Instructors

CEO, DoSomething.org

Instructor

Managing Partner, Vaughan Capital Advisors

Instructor

Chief Data Strategy Officer, WPP

Instructor

Former Global President of Warner Music Experience

Instructor

Director, Multicultural Business Solutions at Horizon Media

Instructor

Associate Director, of Agency Partnerships at Horizon Media

Instructor

Senior Vice President, of Director of Out of Home at Horizon Media

Instructor

Blackweek Connect is a unique, targeted event dedicated to bridging the gap between up-and-coming talent and decision-makers in the advertising industry. Designed specifically for students and junior-level executives, this day offers invaluable opportunities for learning, networking, and career development, setting the stage for the next generation of leaders in advertising.

Invite only: Space is limited. Registration and RSVP required. First come, first serve.


Reputation Is Earned: The Connection Between Reputation & Culture


Sponsored by

boon


Details

Date

Tue, Oct 7

Time

2:30PM – 3:15PM

Stage

Premier stage

Address

Spring Studios
50 Varick St,
New York, NY 10013

Speakers & Moderators

DJ, Host Personality and Beauty Creator

Speaker

SVP, Strategy, Burson

Speaker

SVP, Digital Transformation, Burson

Speaker

Global Chief Inclusion & Impact Officer, Burson

Moderator

Nothing found.

In today’s hyperconnected world, reputation is no longer a matter relegated to the boardroom. It’s the ultimate brand capital, shaped in real-time by a variety of factors including cultural movements, social media narratives and community voices, among many others. The stakes have never been higher for brands, founders and leaders, as a single moment can amplify influence or dismantle reputation.

Join Burson’s Jeff Marshall, Tina Mulqueen and Crissy Spivey, alongside DJ, Host Personality and Beauty Creator Brittany Sky, as they examine the influence of culture and what it takes to remain relevant and respected in an era where authenticity and reputation are powerful currencies.

From navigating cultural tensions with creative bravery to leveraging modern communications tools and AI, our experts will share strategies for building a reputation that empowers bold growth and fosters enduring relationships. Learn how to ensure your words and actions reflect your values, resonate deeply with diverse communities and, ultimately, shape a future where your brand’s reputation is its most valuable asset.

This Blackweek discussion is proudly sponsored by Burson. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.


Brittany Sky

Brittany

Sky

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Brittany Sky is a Native New Yorker, DJ, and beauty creator whose influence spans music, fashion, and lifestyle. She has partnered with leading brands including Nike, Gillette, Tresemmé, OGX, and David Yurman, and has provided sets for Beats by Dre, Jordan Brand, Adidas, Oakley, and Mass Appeal. On stage, Brittany has opened for artists like Future, performed at New York’s top nightclubs, and DJ’d alongside Hot 97 personalities, cementing her place as a versatile force in music, beauty, and culture.

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Crissy Spivey

Crissy

Spivey

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Crissy Spivey, Cultural Strategist at Burson (WPP family), is a trends, culture, and insights expert. She excels at decoding human behavior combining AI-powered tools with an innate, deep cultural and human understanding of what drives decisions, big and small. Crissy also co-leads Burson’s Polycultural unit, ensuring the lens of intersectionality and representation is woven across client work.

With over two decades of experience, her dynamic career began after graduate school for television, including a several years run at Forensic Files (Court TV). Her journey has spanned diverse sectors, from crime television to human rights, big tech, beauty, major entertainment, and healthcare, consistently identifying the core drivers influencing consumer choices.

Crissy previously founded the consultancy Daughters Collective, and spearheaded digital strategy within the in-house agencies at NBCUniversal and ViacomCBS (now Paramount). Her diverse experience was also part of her curriculum as an adjunct at CUNY CityTech.

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Tina Mulqueen

Tina

Mulqueen

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A recognized leader in digital transformation, Mulqueen is the Senior Vice President of Digital Transformation at Burson. Named a two-time Admonsters and Folio: Top 100 Woman in Media and one of INC Magazine’s top young communications professionals, she founded the award-winning digital strategy agency, Kindred PR. In 2023, Kindred PR joined forces with global creative innovation agency, Lively Worldwide, to steward the world’s largest brands toward ethical and creative uses of data through brand-owned media ecosystems.

An adjunct professor of strategic communications at WSU-Vancouver, Mulqueen shapes the future of human-centered digital media strategy. Her career began at the dawn of social media, crafting strategies for Vanity Fair and CBS at major entertainment events.

As the former CMO of Grey Cloak Technologies, she pioneered market education on digital advertising fraud and has since become a premier global expert on brand-data relationships. Mulqueen lectures and conducts workshops worldwide on brand strategy, consumer and environmental shifts, emerging technologies like generative AI, and evolving data privacy regulations.

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Jeff Marshall

Jeff

Marshall

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A well-recognized and highly coveted advertising and marketing veteran, Jeff Marshall is a media expert, small business owner, motivational speaker, the host/creator of ‘The Crucible with Jeff Marshall’ podcast show, and the Global Chief Inclusion & Impact Officer at Burson.

At Burson, he leads the agency’s global strategy to ensure its workforce reflects the diversity of the world and fosters a deep sense of belonging for every team member. In this role, Jeff partners with leaders, clients, and industry peers to design and implement enterprise-wide inclusion and impact frameworks that drive measurable engagement, remove systemic barriers, and embed inclusion into every aspect of the organization’s culture and operations.

Jeff is a respected industry voice, serving on the 4A’s Diversity Steering Committee, She Runs It’s DEI Advisory Council, BRIDGE’s Strategic Advisory Council, and the Marketing Council of The African American Museum of Philadelphia. His leadership has been recognized with numerous honors, including induction into the American Marketing Association’s 2024 Hall of Fame, the American Advertising Federation Mosaic Center’s Inaugural Guardian Award, Color Magazine’s 2023 Top CDO Power List, ThinkLA’s 2023 DIG Award, and recognition as one of ADWEEK’s 2022 Media All-Stars.

Jeff holds a Bachelor’s Degree from Delaware Valley University and a Juris Doctorate from Temple University’s Beasley School of Law.

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She’s a Career Woman: Being an Executive in 2025


Sponsored by

boon


Details

Date

Wed, Oct 8

Time

3:30PM – 4:15PM

Stage

Impact stage

Address

Spring Studios
50 Varick St,
New York, NY 10013

Speakers & Moderators

Hemoglobinopathies Commercialization Head, Novo Nordisk

Speaker

Head of Monetization, Zip

Speaker

Global Innovation & Brand Comms Lead, Aveeno Body

Speaker

Global Vice President Marketing, UGG

Speaker

Executive Vice President, Havas Formula

Moderator

Nothing found.

The modern career woman isn’t a title—it’s a movement. She is asked to be visionary and vulnerable, strategist and caretaker, relentless and resilient—all at once. And unlike her male counterparts, she is expected to climb higher while carrying heavier loads: battling bias, navigating inequity, and constantly proving what should already be assumed.

Yet today’s female leaders are proving that true impact isn’t born from compromise—it’s born from redefinition. They are dismantling outdated rules of ambition, showing that purpose and power can coexist. They are transforming boardrooms, brands, and communities by turning ambition into access, values into velocity, and personal purpose into collective progress.

This panel is both celebration and charge: a conversation with women who aren’t just facing greater challenges, but are rewriting the very meaning of leadership in spite of them.

This Blackweek discussion is proudly sponsored by Havas. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.


DEBUT Films: Shorts Presented by P&G’s Widen The Screen


Sponsored by

boon


Details

Date

Tue, Oct 7

Time

5:00PM – 9:00PM

GUEST LIST IS CLOSED. RSVP & PREMIER OR EXECUTIVE TICKET REQUIRED.

RSVP & PREMIER OR EXECUTIVE TICKET REQUIRED.

To RSVP:
1) Download the Blackweek Conference app from the App store or Google Play store.
2) Tap the RSVP tile on the app home screen.
3) Tap on the event.
4) Tap the RSVP button at the top of the event page.

DEBUT is Blackweek’s culture festival and showcase, dedicated to spotlighting what’s new and next in film. In 2025, BLACKWEEK will feature several film screenings of independent filmmakers, featuring shorts, documentaries and feature-length films.

DEBUT Films is proudly presented by P&G’s Widen The Screen — a content creation, talent development, and partnership platform that celebrates creativity and enables Black creators to share the full richness of the Black experience. Through sustained action and investment, P&G is working to broaden the spectrum of the images we see, the voices we hear, and the stories we tell.


David Adelstein

David

Adelstein

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Dave Adelstein is the North America Director of Talent and Learning Development at VML, bringing over 25 years of experience across corporate learning, K-12, and higher education. He previously managed global leadership curriculum development at Tiffany & Co. and led educational technology initiatives worldwide. Holding a Ph.D. in Instructional Technology, Dave has published widely and presented his research on international online course design standards at national and international conferences.

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Courtney Cox

Courtney

Cox

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Courtney Cox, Associate Director of Creative Operations at Blavity Inc., leading a design team that delivers high-impact digital content. With experience at Condé Nast (Teen Vogue & Pitchfork), she specializes in streamlining creative workflows and bridging creativity with business objectives. Courtney has implemented scalable processes that enhance team collaboration and drive measurable results. She’s passionate about empowering creative teams to innovate within strategic constraints.

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