This fireside chat will explore how marketers can responsibly leverage AI and data to authentically engage Black audiences and communities of color without flattening or erasing culture in the process. The conversation will spotlight Horizon Media’s cultural fluency and commitment to addressing systemic inequities in media through human-centered technology, while also examining how leaders at Ebony and TV One are redefining media for lasting cultural and commercial impact. Together, they will consider how AI and data can empower culturally resonant storytelling, the balance between algorithmic insights and human intuition, and the business and societal case for equitable investment in diverse media platforms.

Latino families are the fastest-growing, youngest, and most culturally influential audience in America. They represent nearly a quarter of U.S. box office sales, over-index on children’s products, and drive growth across consumer goods, mobile TV, and streaming. Despite their impact, they remain underrepresented in media and marketing.

In this session, Susie Jaramillo, CEO of Encantos, shares how her company reaches more than 20 million families each month by going direct to consumers through tech platforms and fan communities. She makes the case for a new model where brands act not just as media buyers, but as culture shapers and media builders—unlocking growth through authentic partnerships with Latino families and other communities defining America’s future.

Coming soon.

Coming soon.