Dr. Batool Kazmi an accomplished academic who’s spent her career exploring and learning from all aspects of the marketing and communications industry. She believes data without context is just numbers and strives to ensure we act on the information that can drive impact and inspire change.

Today Batool focuses on identifying and addressing key disparities in healthcare, helping doctors and patients overcome key barriers. Working as a brand and medical strategist, Batool has worked on some of the biggest brands in the world and instigated key efforts such as Pfizer’s Every Color is Primary campaign.

Author of over 10 academic papers, podcaster, and Professor at Oncology University, an educational platform for agency and pharma clients, Batool also founded Colorsthetics, a consultancy focused on amplifying the experiences and needs of skin of color in the aesthetics space—because she believes it’s time to see color.

As EVP of HERO Collective Health, Sabrina Modellas helps brands tap into their cultural superpowers, maximizing their volume opportunity to reach new audiences with cultural humility and health literacy principles at each critical point of impact along the customer experience.

For 20 years, Sabrina has been launching brands and managing omnichannel integrated marketing efforts, ranging from the consumer packaging goods, automotive, and healthcare industries on global, national, and regional scales. She realized early in her career that we must take a 360° approach, melding insights and commercial imperatives to deliver creative work that resonates and yields measurable results to propel business.

Sabrina has had the pleasure of working with pharmaceutical companies such as Eli Lilly, UCB, Boehringer Ingelheim, Amgen, Sanofi, Merck, Takeda, and Johnson & Johnson on disease states including virology, respiratory, pulmonology, osteopathy, immunology, endocrinology (diabetes), rare disease, and oncology overseeing DTC, Payer, and HCP activity.

As an avid believer in making continual progress, she takes special interest in partnering with clients to push us out of our comfort zone. She has aided in shaping the implementation of new tech standards to deliver turnkey personalized communications and unified analytics across channels to find gaps and enhance overall customer experience and brand offerings.

Doug Melville is a celebrated author, a three-time TEDx speaker, and one of today’s most innovative and sought-out voices in international equity and inclusion.

He is currently the CEO of JodieAI, a generative AI & curated expert network, designed to support companies, executives and communications professionals on their journey to inclusive practices.

Melville has been featured prominently in the media, including “CBS Saturday Morning,” TIME, “Daily Show,” the “Breakfast Club,” CNN, and the Washington Post among others. He is also a Forbes.com contributor.

Doug Melville’s first book, Invisible Generals: Rediscovering Family Legacy, and a Quest to Honor America’s First Black Generals (Simon & Schuster) debuted as an Amazon #1 Best-Selling New Release, and has since become the subject of a PBS “NewsHour” Classroom Daily News Lesson.

Throughout his career, he has served as the global head of equity for Richemont, a luxury holding company in Geneva, Switzerland and TBWA, a top ten global ad agency, on Madison Ave in New York. He has traveled to over forty countries to better understand this topic globally, and is also a contributor for Forbes.

Obi Ibekweh holds a B.S. in Biomedical Engineering from Johns Hopkins University and an MBA from the Tuck School of Business at Dartmouth. Obi began her career as a Pharmaceutical Sales Representative for GSK, where they gained valuable experience in the pharmaceutical industry.

After four years in sales, Obi transitioned to a consulting role at TRINITY, a boutique life sciences consulting firm. During her time at TRINITY, Obi honed her skills in strategic planning and market analysis, providing insights and recommendations to various clients across the life sciences sector.

In 2015, Obi joined Pfizer as a Senior Manager in data analytics, supporting various Oncology brands. Over the years, Obi took on commercial roles of increasing responsibilities, across Rare Disease and, most recently, Vaccines.

Currently, Obi serves as the Senior Director, Vaccine Adoption and Equity. In this role, she sets the strategic vision for a team responsible for fostering vaccine adoption by empowering communities to advocate for their own health as well as the health and of their loved ones. In this role, Obi has had the distinct honor of leading Pfizer’s partnership with Essence, promoting awareness and education of conditions that disproportionately impact the Black community.