Simon Cook
Simon
Cook
boon
Simon is the CEO of LIONS, the global organisation behind WARC, Effie, Contagious, and the prestigious Cannes Lions International Festival of Creativity.
Following a career in advertising, he joined LIONS more than a decade ago and held several key roles before stepping into the CEO position in 2019. His leadership has been pivotal in transforming LIONS into a year-round global platform that inspires and equips the global marketing industry with the tools they need to produce consistently creative marketing that builds business, shapes society, and has long-lasting impact.
A champion for creativity’s transformative power, Simon has expanded LIONS’ offerings and solidified its reputation as the global destination and benchmark for creative excellence and effectiveness . In 2018, he founded the Global CMO Growth Council, uniting the world’s leading Chief Marketing Officers to remove barriers to international growth – with creativity as a driving force.
Simon’s deep understanding of the creative marketing ecosystem, coupled with his ability to navigate its complexities, has earned him recognition as a respected thought leader and trusted voice in the industry. Based on his work at LIONS, Simon is a passionate advocate for initiatives that promote equality, inclusion, and opportunities for the creative community to thrive.
More Speakers
More Speakers
Culture, Marketing's New Buzzword
Sponsored by
boon
Details
Date
Thu, Oct 17
Time
2:50PM – 3:30PM
Stage
Breakthrough stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Aaron Walton
CEO, Walton Isaacson
“Culture” has quickly become the marketing and advertising industry’s favorite new buzzword. It has become table stakes for marketers who want to prove to their clients that they understand how to make brands cool and relevant. But culture is not what everyone thinks it is, and during this keynote, Dr. Marcus Collins, author of For the Culture, will help us understand what culture is, what it isn’t, and most importantly what it takes to be a cultural marketing expert.
This Blackweek discussion is proudly sponsored by KUAMP. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Lea Taylor
Lea
Taylor
boon
I am a challenger, disruptor and creator of inclusive talent experiences. I am the champion for connecting brands with consumers authentically at the intersection of culture and identity. At Razorfish, we are inclusive by design and diverse by demand, and I am driven everyday to create and deliver diversity, equity and inclusion to our talent, clients and suppliers. If you are looking for me on the weekend, you can find me on the tennis court or watching sports.
Steering Committee
Steering Committee
Danisha Lomax
Danisha
Lomax
boon
As Head of Client Inclusivity and Impact for Digitas North America, Danisha Lomax develops programs focused on authenticity, cultural influence, and impact. In this position, she works to bring clients along the inclusive journey through the Multicultural Center of Excellence – a collective that sits at the intersection of race, culture, identity, and brand responsibility. Danisha strives to further establish Digitasas a leader in the DE&I and CSR space and engage with clients to drive a thoughtful strategy to create more inclusive work in-market for their consumers. Danisha partners with client and capability leaders to influence and accelerate inclusion in client work across the intersections of marketing, content, creative, media, and measurement.
Danisha was instrumental in developing Sephora’s The Beauty of Blackness, a documentary about Fashion Fair Cosmetics, the first Black-owned beauty brand, and The Foundation of Belleza which tells a generational story of Latina beauty and cultural pride through the eyes of Latina founders. With TikTok and Sephora, she co-developed an industry-changing Incubator partnership. It is the first program that provides access, opportunities, and overinvestment to BIPOC beauty founders and rising creators.
Her experience allowed her multiple nominations and awards, including ADCOLOR Rockstar Nominee (2023), AdMonsters + AdExchanger Top Women in Media & Ad Tech Awards, DE&I Champion (2023), Campaign US’ Media Planner of the Year (2021), among others.
Steering Committee
Steering Committee
Rebecca Aliab Deng
Rebecca
Aliab Deng
boon
Rebecca Aliab Deng (aka RAD) is the Commercial Advisor to the CRO at TripleLift. In her role she acts as a thought partner to the CRO, Revenue Leadership Team, Executive Leadership team, and cross-functional teams on revenue generating strategies, company policies, and operating systems. RAD is also the US Principal board member for The Women in Programmatic Network. Since 2020, the network provides networking events and speaking opportunities, leads industry initiatives, discusses the latest and greatest in the industry, and pushes to eradicate the gender pay gap.