Lynwood Bibbens
Lynwood
Bibbens
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Lynnwood Bibbens’ visionary spirit and entrepreneurial prowess have illuminated a path of success that few can rival. As the dedicated CEO & Founder of ReachTV, he has not only shattered records but transformed an industry. With an unwavering commitment to excellence, ReachTV has blossomed under his leadership into the preeminent black-owned MBE certified airport television network in the United States.
The figures speak volumes: over 2.5k screens, an astonishing 50M+ monthly viewers, and a network that spans 500k hotel rooms across 90+ US airports. Lynnwood’s strategic brilliance has positioned ReachTV as the trusted choice for premium travelers, a testament to his keen understanding of market dynamics.
Yet, it is not just numbers that define Lynnwood’s legacy. His ability to cultivate partnerships and drive innovation has been instrumental in forging groundbreaking agreements. ReachTV’s pivotal 7-year distribution contract with the NFL, the broadcasting alliance with LIV Golf, and the content partnership with TikTok are just some of the milestones that underscore Lynnwood’s exceptional insights and influence.
Lynnwood’s impact reverberates across media and entertainment. Original premium content like “Where Chefs Eat” and “Cultural Eats” bear his signature touch, captivating audiences with every frame. Beyond ReachTV, Lynnwood’s sagacious leadership guides the boards of esteemed public and private firms, a testament to his exceptional acumen.
His expertise is in high demand, with appearances on platforms like CNBC, Bloomberg, TD Ameritrade, and the Cheddar network. Lynnwood Bibbens stands as more than a CEO; he is a luminary, a trailblazer who continues to redefine what’s possible. In an industry where boundaries are tested and norms are shattered, Lynnwood’s name is synonymous with innovation, leadership, and an unwavering commitment to leaving an indelible mark on the world of media and entertainment.
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Shenan Reed
Shenan
Reed
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Shenan Reed was appointed global chief media officer in January 2024.
As GM’s global chief media officer, Shenan will be responsible for building a leading-edge global media team that accelerates GM’s media approach into the future.
Reed joined GM from L’Oréal where she was senior vice president and head of Media and was responsible for elevating the quality of consumer connections for the L’Oréal USA brands.
She has over 20 years’ experience in the digital media, advertising, analytics, and entrepreneurial space and is a highly sought-after thought leader, regularly presenting at major advertising and digital media industry conferences. Her insights and opinions have been cited in The New York Times, The Wall Street Journal, AdAge, MediaPost, Huffington Post, AdWeek and Women’s Wear Daily. Her deep understanding of advertising, media and analytics has mandated her inclusion on several advisory boards including Pinterest, ANA Media Council, ANA Board, MMA, IAB, VOX, SeeHer and others.
She previously led the GSK and Verizon Power of One solutions for Publicis and lead the L’Oréal business and Digital Practice at Wavemaker. Prior to her tenure at Wavemaker, Shenan founded the digital marketing agency Morpheus Media, which became renowned for its work with premier luxury, fashion and retail clients. Over the course of her career, Shenan has also worked across a wide variety of brands including The New York Times, Neiman Marcus, LVMH, Net-A-Porter, Tiffany & Co., Chanel, A&E Networks, Vimeo, IFC, Sundance and The Economist.
A strong advocate for developing the next generation of female leaders in her industry, Shenan was a 2023 212NYC Thought Leadership Honoree, selected by AWNY as a Changing the Game Winner in 2016 and an AWNY Working Mother of the Year Honoree 2015. She has been a judge for the Stevie Awards for Women in Business as well as an award recipient.
Shenan resides in Bronxville, New York with her husband, two children and their beagle Pebbles, named for the Flintstones character who grows up to be an advertising executive.
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Detavio Samuels
Detavio
Samuels
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Detavio Samuels serves as CEO of REVOLT, the leading Black-owned and employee-owned multimedia company.
As CEO, Samuels oversees the company’s mission in amplifying diverse voices to shape the narrative around Black culture. Since stepping into the role in January 2021, Samuels has transformed REVOLT into a powerful storytelling engine for Black voices globally. Under his leadership, the company has experienced rapid growth and digital expansion, reaching over 50 million Millennial and Gen Z viewers as a transformative leader in media. Samuels has also championed initiatives including REVOLT’s $50 million annual reinvestment into the Black community, programs that secure investor funds for Black entrepreneurs without requiring equity, and efforts that ensure content creators receive ownership in the IP they help produce.
In addition to his role as CEO, Samuels is the host of REVOLT’s The Blackprint, a show where innovators, disruptors, and changemakers share their journeys and lessons learned to inspire the next generation of leaders.
With over a decade of executive experience, Samuels has worked with global companies such as Walmart, McDonald’s, AT&T, Chrysler, the NBA, and Johnson & Johnson, helping them build impactful brands that resonate deeply with their audiences. Recognized as one of corporate America’s youngest and most accomplished senior executives, he has earned accolades including Adweek’s Creative Visionary Awards – Brand Leader of 2022, Digiday’s TV Executive of the Year 2022, and the T. Howard Foundation’s Executive Leadership Award of 2023. In addition to his notable work within creative industries, Samuels is also an Amazon best-selling author.
Samuels received his B.A. from Duke University, along with an MBA and master’s degree from Stanford University, all by the age of 25. He continues to redefine the media landscape, building platforms that elevate and celebrate culture globally.
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Nicky Sparrow
Nicky
Sparrow
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Nicky Sparrow is a gifted marketing executive whose business instincts and vision in the field of broadcast marketing have been recognized throughout the industry. Durning her 25-year span with iHeart Media (formally Clear Channel), Nicky has held several senior leadership roles. Nicky is now the EVP of Multicultural Sales at iHeart Media.
In her role, Sparrow is responsible for leading multicultural ad sales revenue leveraging iHeartMedia’s unparalleled assets including radio, digital, podcasting and events. This includes The Steve Harvey Show, The Breakfast Club, Way Up With Angela Yee, Mi Cultura, Enrique Santos Show, Pride Radio, The Black Effect, The Black Information Network, and more. Sparrow applies her deep knowledge of multicultural audiences and strong relationships with multicultural ad agencies and brands to build, drive, influence and execute strategic multicultural initiatives across the iHeartMedia sales organization.
Nicky is distinguished by her passion for business, her focus on collaborative team building, and her commitment to meeting customer and market demands. Her contagious enthusiasm instills her and her team members with extraordinary energy and dedication in an environment where creativity and innovation are encouraged. Nicky does not just set these ambitious goals … she motivates people to deliver.
Nicky’s passion for the industry has extended outside of the walls of iHeart Media. She has been a major contributed for the Media Sales Institute since 2005. M.S.I. is geared to college graduates and career changers interested in the media industry. Nicky also serves on the Florida Association of Broadcasters and Radio Advertising Bureau boards.
Nicky Sparrow’s passion for giving back runs deep. She serves on the board of St Jude (fighting childhood cancer) and First Tee of North Florida (teaching core values through the game of golf).
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Combating Bias in Awards Culture
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Details
Date
Thu, Oct 17
Time
2:50PM – 3:30PM
Stage
Impact stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Simon Cook
CEO, Cannes Lions
Andre Gray
CCO, ANNEX88
Aaron Walton
CEO, Walton Isaacson
Let’s be honest—everyone wants to win awards and be recognized for their work. However, the awards culture in advertising carries more weight than simply acknowledging creative excellence. Brands often determine an agency’s value based on its awards history, and top talent is drawn to agencies with prestigious wins, leading to more opportunities for award-worthy projects. But how does this dynamic affect diverse-owned agencies and executives striving to compete on a level playing field, hoping to secure accolades like a Cannes Lion or an Effie? Is the awards industry inherently biased, and does it unintentionally perpetuate inequity? In this panel, Simon Cook, CEO of Cannes Lions, will explore the biases within the awards system and the efforts being made to create more equitable recognition across the industry.
Word War III: A Debate—What's in a Name? Everything
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Details
Date
Wed, Oct 16
Time
12:25PM – 1:10PM
Stage
Impact stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Sr. Vice President, Global Brand & Consumer Marketing, NFL
Dabo Ché
Founder, CHÉ Creative
Cultural Theorist, Researcher, and Strategist
Co-Founder & Co-CEO, Purpose Hive
Lola Bakare
CMO Advisor & Founder of Be/Co
Multicultural marketing. Purpose marketing. Cultural marketing. Inclusive marketing. Social impact marketing. Conscious Marketing. Responsible marketing.
Multicultural audiences. New majority audiences. Minoritized audiences. Marginalized audiences. Underestimated audiences. Historically-excluded audiences.
When the stakes have never been higher for the pursuit of equity in marketing and advertising, what’s in a name is everything.
- Ever wondered why “multicultural” seems to have multiple, interchangeable meanings?
- Ever pondered whether its use perpetuates bias or is helpful in breaking down walls that silo opportunity?
In this interactive debate-style session, we’ll involve the bright minds in our audience to arrive at an actionable framework that can be used beyond this session to maximize the utility of word choice in this critical context. Join to be sure your voice is heard as we answer the question, what should we call it, and more importantly, why?
Our Right to Health Equity
Sponsored by
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Details
Date
Thu, Oct 17
Time
3:35PM – 4:20PM
Stage
Breakthrough stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Aaron Walton
CEO, Walton Isaacson
As some brands shy away from DEI policies – others are leaning further in. Haleon’s Katie Williams – U.S. Chief Marketing Officer – will share how building brands infused with Purpose demands DEI. In this fireside chat, Katie will explore what this means for Haleon’s health and wellness brands, and the role that brands at large can play in identifying and bridging gaps in health outcomes.
This Blackweek discussion is proudly sponsored by Haleon. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
NFL Culture Crossroads: Afro-Latino Identity and its Marketing Power
Sponsored by
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Details
Date
Thu, Oct 17
Time
4:25PM – 5:10PM
Stage
Breakthrough stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Super Bowl Champion
Sr. Vice President, Global Brand & Consumer Marketing, NFL
Journalist, ESPN
Professor – TV, Radio, & Film Dept., Syracuse University S.I. Newhouse School of Communication
Join us for a groundbreaking discussion where we delve into the dynamic, rich, and multifaceted world of Afro-Latino identity within sports and marketing. This conversation aims to illuminate the unique experiences of Afro-Latino athletes, dissect their portrayal in media, and explore innovative marketing strategies that address and challenge cultural stereotypes.
Building a Culture-First Brand
Sponsored by
boon
Details
Date
Wed, Oct 16
Time
10:35AM – 11:10AM
Stage
Breakthrough stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Aaron Walton
CEO, Walton Isaacson
America is diversifying at a rapid pace, and as a result, it’s becoming increasingly harder for brands to communicate authentically to everyone. How can culture, and brand’s command of culture, help build equity with all consumers in a way that is authentic and impactful? In this fireside chat, Alia Kemet, CMO of Shipt, and Dabo Ché, CEO/CCO of CHÉ Creative, will discuss the principles of what it takes to build a culture-first brand, why it’s important, how to activate a brand in culture, and most importantly, how to measure its impact!
This Blackweek discussion is proudly sponsored by Shipt. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.